On-site SEO & content architecture. No fuss.

Chopped helps you build a site that your audience – & search engines – will love.

We’re here to get your website seen by those hungry for the product, services or content you offer. We focus on making content ecosystems clearer, more findable and more effective, so your team can move faster and smarter. No shortcuts. No secrets.

We cut through the noise – no jargon, no guesswork – delivering search-informed content architecture, structure audits, and actionable advice that real teams can act on.

Whether you need a clean content structure, clearer user journeys, better site architecture, or a full clean-up of your content chaos, we offer:

• Search-led content architecture audits & strategy
• Content restructuring, IA design & governance frameworks
• On-site improvements & implementation support
• Training, guidance and ongoing support

If you want to build a site that reflects user needs and performs in search — with clarity, structure and momentum, then get in touch.

Chopped is an independent consultancy run by Charlie Williams. With 15+ years across nearly every kind of SEO and content role — from hands-on technical SEO to content strategy and IA design — Charlie brings a rare mix of deep technical insight and practical content sense.

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